video1.0<iframe src="https://www.loom.com/embed/2e95345f2a624f47804f0b0ca927a050" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/2e95345f2a624f47804f0b0ca927a050-b22297b53a58ea2f.gif275.766In this video, I walk you through the audience workflow we built in Sixth Sense, which is crucial for enabling our outbound motion. We created a master segment representing our serviceable addressable market and filtered out any current customers and irrelevant opportunities to focus on high-intent accounts. Our process ensures that whether an account exists in our CRM or not, we can surface high-intent contacts to the right Account Executive at the right time. The goal is to provide our sales team with real-time visibility into in-market accounts to accelerate outreach and convert signals into revenue. I'm happy to answer any questions or provide further details if needed.