video1.0<iframe src="https://www.loom.com/embed/2ea02387dd3443afa87ffa9e81cb19fb" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/2ea02387dd3443afa87ffa9e81cb19fb-94e1b38d676e928c.gif737.3In this video, I discuss the recent shifts in our marketing strategy, particularly our focus on liquor license brokerage after pivoting from liquor store business brokerage. We've recognized the need to enhance our lead generation efforts, especially targeting sellers, as our previous approach relied heavily on word-of-mouth referrals. I emphasize the importance of establishing a true marketing funnel to attract qualified leads and how our collaboration has been productive and respectful of our time constraints. I encourage viewers to consider working with us if they're looking to revamp their marketing strategies, as we've found great success in our initial project together. Let's keep pushing forward and implement the next steps to maximize our outreach.