<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/2f63ad959e6a49c58f73500249178c4e&quot; frameborder=&quot;0&quot; width=&quot;1114&quot; height=&quot;835&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>835</height><width>1114</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>835</thumbnail_height><thumbnail_width>1114</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/2f63ad959e6a49c58f73500249178c4e-3e6645f39881398f.gif</thumbnail_url><duration>2168.1814</duration><title>What Is Copywriting? 20 Tips For Beginners</title><description>In this video, I share key copywriting tips that have helped generate over $20 million in sales across my businesses. I emphasize the importance of writing that resonates with readers, making it easy for them to grasp ideas quickly. I also discuss the difference between being a &quot;painkiller&quot; versus a &quot;vitamin&quot; in your messaging, and how to effectively educate your audience without blaming them. Please take note of these strategies and consider how you can apply them to your own work.</description></oembed>