<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/3007c19745d24cfba162b5db7d0aec4b&quot; frameborder=&quot;0&quot; width=&quot;1668&quot; height=&quot;1251&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1251</height><width>1668</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1251</thumbnail_height><thumbnail_width>1668</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/3007c19745d24cfba162b5db7d0aec4b-15ff99d503533b27.gif</thumbnail_url><duration>167.702</duration><title>How Persuade Turns Cold Calls Warm</title><description>Hi Sarah, I called because I heard you volunteered for Portland Cat Rescue, and I wanted to share Westpool products designed for homes with multiple cats. I spoke with you about your three cats, Mini, Manny, and Mo, and we discussed litter options that could make your life easier. I then explained how Persuade uses AI to warm up cold calls by understanding pain points, products discussed, and key findings before the conversation. Over 90 percent of cold calls fail because reps are calling the wrong people with the wrong message at the wrong time. No action was requested from you directly, just an offer to send information and follow up to buy.</description></oembed>