video1.0<iframe src="https://www.loom.com/embed/3020789053214352967a59a87c8b1192" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/3020789053214352967a59a87c8b1192-d200f119817d3d90.gif233.496In this video, I discuss the critical role of the villain in our narrative framework, emphasizing that a hero must overcome this antagonist to achieve transformation. The villain serves as a focal point for conflict, often exacerbating the hero's pain, which in turn garners sympathy from the audience. I provide examples from companies like Volta Greentech and Slack, illustrating how they position their products as tools to eliminate these villains. I encourage you to think about how we can apply this concept in our own strategies. Let's explore how we can define our savior in this context.