video1.0<iframe src="https://www.loom.com/embed/320a46de9c1242a8a59e965851c0a4a5" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/320a46de9c1242a8a59e965851c0a4a5-e61744a2adf661a9.gif373.8881In this video, I share three key lessons to help you set the right expectations for your upcoming Facebook and Instagram advertising campaigns. First, the number of leads you generate will fluctuate, so don't be surprised by the ebb and flow of inquiries. Second, not every lead will be a good fit; for example, from 100 leads, you might only get around 15 students who sign up long-term. Lastly, it's normal to receive leads from outside your target area due to advertising regulations. I encourage you to keep these insights in mind as you prepare to launch your campaigns.