<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/32338c8440554f608622674b1db6fae4&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/32338c8440554f608622674b1db6fae4-216fde1ff9f9532f.gif</thumbnail_url><duration>258.3376</duration><title>Adding a phrase your audience says to your subject line will win your email opens!</title><description>In this video, I discuss a D2C brand email that caught my attention because it effectively addresses a common pain point: finding gifts for men who claim they don’t want anything. I emphasize the importance of crafting subject lines that resonate with the audience’s struggles, especially during the busy holiday shopping season. The brand highlights personal touches like engravings and handmade quality, which I believe enhances the emotional connection with potential buyers. I encourage you to think about how well you know your audience and to reflect that understanding in your email marketing. No specific action was requested, but I hope to inspire you to connect more deeply with your customers.</description></oembed>