<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/32469fab623c45d9b5c12fc675550d38&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/32469fab623c45d9b5c12fc675550d38-43d8310bd93480d9.gif</thumbnail_url><duration>2015.25</duration><title>Website messaging to speak to clients who are ready to invest in an expert</title><description>Most website messaging advice (ya know: “pain-agitate-solution”, “clearly state what you do and who for”) is built for the DIY audience or price-conscious buyers…  the ones who still need to be convinced that they need your type of service. 

But your dream clients, the already-successful, not struggling, ready-to-pay-for-an-expert ones? They already know they want your type of service. What they’re really deciding is who they trust to do it right.

That’s what this training is all about.

What&apos;s inside:

-Why most “best practices” in website messaging don’t work for premium clients, and what to do instead
-The 5 decision-making traits of clients who are calm, committed, and ready to invest
-How to use your site to pre-qualify leads so they come in 90% sold on YOU (not “interviewing a few more people”)
-What to say to attract clients who value your thinking (not just your deliverables)
-What to avoid if you want to stop competing on price and exclusively get hired for YOUR brain

^ All based on patterns I uncovered by analyzing dozens of client interviews I’ve done since 2023, specifically with the best of the best clients my clients have ever worked with.

***

→ Become a website messaging client ahead of your next website launch: https://calendly.com/kristawalshcopywriter/intro-call

→ Join my newsletter to get more insights about this kinda stuff: https://kristawalshcopywriter.com/blog/</description></oembed>