<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/331259ad6e49421a918bd6ca07c16b0a&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/331259ad6e49421a918bd6ca07c16b0a-8e34d03686d3dcca.gif</thumbnail_url><duration>395.6</duration><title>Tracking Lead Sources Effectively 📊</title><description>In this video, I walk you through how to use the filters on InvestorPlug to track our best-performing lead sources. Over the last 30 days, I&apos;ve identified 85 leads, with 42 coming from SM3 PPC, which translates to a cost of $4,000 per contract for a $20,000 deal, giving us a 5X return. However, I&apos;ve also noticed that PPC Brett only generated 22 leads, which is concerning. I encourage you to keep track of these numbers in your spreadsheets and let me know if you have any questions. It&apos;s crucial for us to analyze this data to ensure we&apos;re being profitable with our lead sources.</description></oembed>