video1.0<iframe src="https://www.loom.com/embed/33223ce4a4e145cfbfc11bb66cb8878d" frameborder="0" width="1660" height="1245" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12451660Loomhttps://www.loom.com12451660https://cdn.loom.com/sessions/thumbnails/33223ce4a4e145cfbfc11bb66cb8878d-663d05a6cc06f8e4.gif581.947This Loom demonstrates Mirror, a Make-based lead funnel automation that personalizes marketing outreach based on a lead’s profile. Dan captures lead data via a Tally form, stores it in Google Sheets, enriches it with Apollo APIs, scores the lead against a threshold (he shows 75 versus a 60 threshold), and runs a DISC-style analysis to determine communication strategy. Using an Anthropic step and the Make.AI engine, it generates two email and two LinkedIn message alternatives with tailored timing, tone, and positioning. It then uploads drafts to Google Sheets and posts notifications to Slack, where an alternative can be approved to create a Gmail draft and provide the LinkedIn text.