<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/34978bb8b80e44768bd3e520cac70490&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/34978bb8b80e44768bd3e520cac70490-7c9ad746bd4d9a69.gif</thumbnail_url><duration>1067.527</duration><title>HoTF - Free Resource</title><description>This Loom explains a Notion based content engine workflow for building a long term personal brand using a content vault, content values, and a content library. It describes capturing raw inputs such as sales objections, client wins, voice notes, and market observations into a content vault, then extracting content values as clear overarching themes and mapping them to shareable content library assets for posting. The presenter emphasizes quality assurance by not going directly from vault to publishing, recommends keeping 6 to 10 content values, and using the Value Story Proof framework. They also advise collecting ICP details, pains, desires, objections, proof, origin story, point of view, and a voice reference before starting.</description></oembed>