video1.0<iframe src="https://www.loom.com/embed/3593848a9d9446fbbd153ad3658ad235" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/3593848a9d9446fbbd153ad3658ad235-00001.gif235.3In this video, I explain how to use Justin Walsh's content matrix for social media content creation. The matrix categorizes content types like actionable, motivational, analytical, and contrarian. Viewers are instructed to customize the matrix based on their topics and audience. Action requested: Experiment with different content types and adapt the matrix for diverse social media platforms. Here is the prompt: *I need your help to generate content ideas.* *I'm a [A DESCRIPTION OF YOU AND YOUR BUSINESS] writing daily content on both LinkedIn and Twitter for [YOUR IDEAL AUDIENCE]. The goal of my content is to educate that audience about [SPECIFIC CONTENT OUTCOME]* *To generate ideas, I want you to imagine a "Content matrix" table. In this table, the X axis contains types of content, meaning ways to expand on a topic. The Y axis contains content topics to be matched with the X axis.* *The X-axis has these content types, formatted like this: [NAME] (explanation on how to use it)* 1. *[Actionable] (Ultra-specific guide teaching readers HOW to do something)* 2. *[Motivational] (Inspirational personal or industry stories about people who did something extraordinary)* 3. *[Analytical] (Informational breakdown of a topic, explaining to the reader WHY something is/works the way it does)* 4. *[Contrarian] (Go against the common advice and say something contrarian to the common beliefs on the topic, and explain why)* 5. *[Observation] (Observe a hidden, secret, or silent but IMPORTANT trend in the topic/industry)* 6. *[X vs. Y] (Compare two entities, styles, frameworks, companies, apps, or something else within the topic)* 7. *[Present vs Future] (Compare the status quo with a prediction about the future, and explain to the reader why that is)* 8. *[Listicle] (Provide a useful list of resources, tips, mistakes, lessons, steps, insights, frameworks, or something else about the topic)* *[Y AXIS]* *The Y axis contains 5 topics I often talk about:* 1. 2. 3. 4. 5. *_* *Now, I want you to write out this table and write out a content idea at the intersections of the X and Y axes. You match each topic with a content type.* *For example, a content idea matching the topic "Content Strategy" with the content type "How can people do it?" would be "7 things you need to know to create your content strategy"]*