video1.0<iframe src="https://www.loom.com/embed/36201e68a15f496a8b439b41a7bc86c3" frameborder="0" width="2018" height="1513" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>15132018Loomhttps://www.loom.com15132018https://cdn.loom.com/sessions/thumbnails/36201e68a15f496a8b439b41a7bc86c3-b389fe0d797a31d5.gif973.406This Loom outlines how to redesign a skincare e commerce site to improve conversions by reducing purchase hesitation. Shakir emphasizes the biggest opportunity is not more traffic, but helping existing visitors feel confident enough to buy by answering key questions about what makes the treatment different, which is right for them, how to use it, expected results, and why they should feel safe ordering today. He reviews the homepage, shop, and product page, noting current gaps in clear promises, guided discovery instead of a product wall, and product pages that lack objections handling such as how to apply, suitability for sensitive or dry skin, and delivery and returns reassurance. He then presents a strategic Figma concept to reorganize content and hierarchy into a guided buying journey across homepage, collection, and product pages to increase confidence and average order value.