<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/36ecdf926fc24d35801820d2469a3993&quot; frameborder=&quot;0&quot; width=&quot;1956&quot; height=&quot;1467&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1467</height><width>1956</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1467</thumbnail_height><thumbnail_width>1956</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/36ecdf926fc24d35801820d2469a3993-7e79ef31260c3dc3.gif</thumbnail_url><duration>7409.7388</duration><title>Keyword Strategy and Prioritization for Higher Education Marketing</title><description>In this video, I walk through the preparation of the QA report for Havana, focusing on how I prioritize keywords based on their importance and confidence levels. I discuss extracting data from various sources, including Google Search Console and A.H.R.S., to identify high-intent keywords and potential content opportunities. I also highlight the need to cluster keywords effectively and consider traffic and difficulty metrics for prioritization. As we move forward, I request feedback on the proposed keyword strategies and any additional ideas to enhance our content approach. Overall, this serves as a foundation for our ongoing SEO efforts.</description></oembed>