video1.0<iframe src="https://www.loom.com/embed/382ef2d5532441e8ae28c1066f09372a" frameborder="0" width="1966" height="1474" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14741966Loomhttps://www.loom.com14741966https://cdn.loom.com/sessions/thumbnails/382ef2d5532441e8ae28c1066f09372a-00001.gif127.633In this video, I will be explaining Charm's sophistication score, which is calculated using machine learning models to determine how sophisticated a brand is compared to others in our database. This score helps our customers understand a brand's likelihood of adopting new technologies or processes. I will use the example of Sporty & Rich, whose sophistication score is 72.2, meaning they are more sophisticated than 72% of other brands we track. I will also show you how we calculate the sophistication score by analyzing the technology stack of brands. No action is requested from viewers in this video.