video1.0<iframe src="https://www.loom.com/embed/38c436fe638e407bb96cee0657488bd0" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/38c436fe638e407bb96cee0657488bd0-80b5a4e3261439b3.gif574.507In this video, I present my brand identity for Saviour, a juice brand focused on offering exotic flavor combinations that promote a healthy lifestyle for a younger audience aged 13 to 27. With the rise of sugar consumption among young people, my brand aims to provide a flavorful and affordable alternative to sugary energy drinks. I conducted competitor research on brands like Tropicana and Innocent, and drew inspiration from their playful and modern branding styles. I also developed a brand personality that is vibrant and relatable, and I created packaging mock-ups to visualize the final product. I encourage viewers to reflect on the brand identity and share any feedback.