video1.0<iframe src="https://www.loom.com/embed/391ee5002e5d4104b09014008d490d81" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/391ee5002e5d4104b09014008d490d81-11693fe0a1790df4.gif658.224233In this video, I break down our automated inbound playbook, which is designed to capture and respond to high-intent leads in under five minutes, significantly improving our conversion rates. With data showing that contacting leads within five minutes makes you 21 times more likely to qualify them, it’s crucial that we implement this infrastructure to avoid losing leads to competitors. I outline the four phases of our implementation process: strategy, engineering, enablement, and handoff, emphasizing the importance of maintaining the system to prevent data decay and ensure effective routing. I encourage you to explore our Playbooks library for a deeper understanding of the methodology and to see how we can enhance our go-to-market function. Let's make sure we respond to every lead the moment they’re ready to buy.