video1.0<iframe src="https://www.loom.com/embed/39380526ef764786a9e3f0d42ae7e3e9" frameborder="0" width="1546" height="1159" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>11591546Loomhttps://www.loom.com11591546https://cdn.loom.com/sessions/thumbnails/39380526ef764786a9e3f0d42ae7e3e9-00001.gif336.233Hey there! In this video, I'll explain how to interpret the attribution accuracy in your Popsicle dashboard. I'll walk you through the time-based graph and the table at the bottom, showing you the total web purchases tracked, Meta Facebook's claimed attribution, and our estimation of Meta's credit. I'll also discuss the two methods we use to estimate Meta's credit: tracking purchases with Facebook click IDs and tracking sessions originating from Facebook ads. By the end, you'll have a clear understanding of how to trust the data in your Meta dashboard. No action required, just watch and learn!