video1.0<iframe src="https://www.loom.com/embed/39e50b30d86743d7a9a06f47a01d524a" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/39e50b30d86743d7a9a06f47a01d524a-964e8acaf71ae629.gif268.798Hi Gemma, Nigel, and Janine. In this video, I walk you through the creative brief we've prepared for your Instagram and Facebook ads, highlighting the unique funnel approach we're using to engage parents. We have structured the ads into three stages: initial engagement for parents unfamiliar with the school, follow-up ads to keep them warm, and finally, call-to-action ads driving them to your open morning. It's crucial to maintain consistency on your Instagram feed, as this impacts our overall strategy. Please review the materials and let me know if you have any questions or feedback.