video1.0<iframe src="https://www.loom.com/embed/39feda8a15db4f8cbe1883fdb58fecc2" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/39feda8a15db4f8cbe1883fdb58fecc2-1fccc2e263663827.gif121.553In this video, I walk you through the setup process for activating the data activation feature in Outbrain Ads. We start by creating a new server-to-server conversion in the conversion menu, where you’ll need to specify details like the event type—whether it’s an add-to-cart or purchase event. Make sure to save the conversion name for future reference and check the advanced options to ensure comparability with any existing conversions. I also recommend deselecting the 'include in total conversions' option initially to avoid impacting your current campaign optimization. Finally, don't forget to enter your landing page URL before clicking 'done'.