video1.0<iframe src="https://www.loom.com/embed/3a2012de9db54093b5bbb2d34da2c64f" frameborder="0" width="1332" height="999" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9991332Loomhttps://www.loom.com9991332https://cdn.loom.com/sessions/thumbnails/3a2012de9db54093b5bbb2d34da2c64f-d94db55b954bf5ea.gif113.357This Loom introduces MarketShare and explains how to use it to evaluate performance in a defined market. Matt, Product Lead at Passby, recommends using the comparison tool to define your market, such as comparing against a key competitor. In the brand level visits view, MarketShare is shown over time as an aggregate of performance versus the competitor. At the location level, MarketShare can be viewed via a scatter plot against market size and by looking at MarketShare growth, providing granular insight into market dynamics and location impact.