video1.0<iframe src="https://www.loom.com/embed/3b2dc51bcf384a339d3d3328766e4705" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/3b2dc51bcf384a339d3d3328766e4705-9d72c92788bea176.gif134.438In this project, I explored what factors contributed to an app going viral on the Google Play Store in 2020, specifically those reaching 1 million installs within 6 to 8 months. I started with 2.3 million apps, narrowing it down to 9,436 representative apps using stratified sampling. I discovered that 55% of rating values were missing, leading me to create a 'has rating' feature, as missing ratings can signal virality. My analysis revealed that monetization is the strongest predictor of success, with viral apps attracting only 0.5% of installs, and quality metrics alone do not drive downloads. I encourage you to consider these insights when developing future apps.