video1.0<iframe src="https://www.loom.com/embed/3c19f71e849e4464abd4381d8c1641d2" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/3c19f71e849e4464abd4381d8c1641d2-613ff93fc0958cbd.gif224.419In this video, I explain how Northbeam tracks data within our platform, focusing on three main methods: journey tracking, order information, and platform-level data. I also discuss the common occurrence of unattributed data and the reasons behind it, such as manually created orders and missing pixel data. It's important to understand that some level of unattributed data is normal, and I encourage you to review our documentation for more details. Please let me know if you have any questions or need further clarification!