video1.0<iframe src="https://www.loom.com/embed/3c2c29a286ab4aa0bcff8cf6a4dbf4de" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/3c2c29a286ab4aa0bcff8cf6a4dbf4de-00001.gif842.8999999999994I've been waiting to share this for a minute. I wanted to share our thought process and strategy behind growing fitness businesses. It includes how to avoid the yo-yo effect of launching urgent offers for growth, getting stuck with no hours left in the day and implementing an actual marketing + sales infrastructure. I go through the importance of quality, retention, and sustainability in building a strong brand. I also touch on the concept of taking knowledge from big corporations and private equity to determine the best growth approach for a business. Lastly, I wanted to highlight the significance of targeting the right audience, utilising multiple channels, and how owning the attention of potential customers is a huge assets. The goal is to educate and nurture leads, build an asset, and ultimately increase sales and marketing leverage so you can make more while having to work less