<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/3c633a40ea84442e9853f7c232277dca&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/3c633a40ea84442e9853f7c232277dca-c2bc38a8495e5d20.gif</thumbnail_url><duration>325.141</duration><title>Dynamic ICP Scoring using Codex + Clay </title><description>This Loom explains a three-layer dynamic ICP scoring workflow in Clay for an AI connectivity platform. The first layer creates a seed list from Cortex using a deterministic ICP definition to generate 50 structurally fitting companies in batches, avoiding expensive top-50 filtering from larger TAM sourcing lists. The second layer uses Clare to score technographic readiness based on cloud, engineering, and legacy IT signals using a mix of LLM-based scraping, enrichment, synthesis, and composite scoring, with optional pain point detection. The third layer detects active buying and building signals; all three layers are combined with formulaic logic into a composite score out of 100 for downstream ABM rubric assignment.</description></oembed>