<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/3c9c095fd05f41ba8defa2be3e86bc7b&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/3c9c095fd05f41ba8defa2be3e86bc7b-00001.gif</thumbnail_url><duration>900</duration><title>How to create customer segments</title><description>In this video, we are going to learn how to create customer segments to better engage with your customers at the right moment with the right message.

00:00 Intro on how to create customer segments
00:16 Why segmenting customers is important
01:04 What is a customer property
02:01 Segment on company role
02:56 Segment new users
03:41 Segment on company properties
04:36 How company properties work
05:07 Segment on the customer subscription type
06:15 Save segment as a new list
06:49 Segment on contact tags
08:07 Segment on user behaviours with events
10:45 Segment on previous marketing campaign results
12:24 Segment on saved lists</description></oembed>