<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/3cbf9a9107c14c37a0e2698a17d4f7c1&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/3cbf9a9107c14c37a0e2698a17d4f7c1-c58961153440f0e6.gif</thumbnail_url><duration>72.683</duration><title>Strategies for Adjusting Membership Pricing Without Impacting Current Members</title><description>In this video, I discuss how to effectively change membership prices, especially during a price increase. It&apos;s important to note that you can adjust prices without impacting existing members by offering a grandfathered rate. You also have the option to create a new payment plan with the same billing cycles but at a different price. When updating prices, whether individually or in bulk, you&apos;ll have the flexibility to manage these changes seamlessly. I encourage you to consider these strategies as you plan your pricing adjustments.</description></oembed>