<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/3d17b858d70e48c981f8732c2cf57782&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/3d17b858d70e48c981f8732c2cf57782-7487f3648bb4561e.gif</thumbnail_url><duration>1196.416</duration><title>Unified App System Built on Shared Database</title><description>This Loom proposes a new app system for ACG brands where all teams share one unique database, and campaign changes sync across leadership, brand management, operations, creative, digital marketplace, and partnerships. The speaker shows how leadership budget modules work, including brand budgets, assigned and unassigned reserves, and safeguards that prevent editing below already committed amounts, plus budget spend, commitments, drafts, and campaign drill-downs. They also outline workflows for creatives and approvals, operational launch calendars and flight plans, and marketplace and partnership scheduling, publishing, and engagement tracking. The system can be built in Monday to leverage existing infrastructure with fast-track delivery, and the first version is planned as a version zero delivered over about eight weeks with iterative app lifecycles.</description></oembed>