video1.0<iframe src="https://www.loom.com/embed/3d36943fe93846bead9253c3a4b12a2b" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/3d36943fe93846bead9253c3a4b12a2b-1985ab29b2ae3753.gif1511.221In this video Sweta Govani, CEO of Happy Paying Customers, talks about go-to-market playbooks (a definition, principles to design your own, and 5 examples). --- Whenever you feel ready to go from idea to 100 Happy Paying Customers, I’d love to have you in the Founder-Led Marketing Club, my high-touch membership for ambitious underestimated founders. Learn more here: https://www.happypayingcustomers.com/founder-led-marketing-club Rooting for you! Sweta (https://www.linkedin.com/in/swetagovani/) --- Note: This video and related concepts is created by Happy Paying Customers (Assumed Name Entity of Doing Good Well Ltd Co.) Please do not copy, download, or distribute this video or any related resources. Contact Sweta with questions / feedback at SGovani@DoingGoodWell.Co.