video1.0<iframe src="https://www.loom.com/embed/3dadd1b6adfc4c6d87a19f360df02d02" frameborder="0" width="1990" height="1492" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14921990Loomhttps://www.loom.com14921990https://cdn.loom.com/sessions/thumbnails/3dadd1b6adfc4c6d87a19f360df02d02-ca6edc38c4272a1c.gif1399.825This Loom reviews Convertica Studio’s CRO findings and proposes a guided buying redesign for Gordon’s layered art website. The main issue is that the site feels like a handcrafted product catalog rather than answering key buyer questions early, building hesitation around display, price worth, trust, gifting, and installation. The audit recommends moving trust and value elements like made in Florida, hand-finished one-of-one, and readable reviews above the fold, replacing a potentially AI-looking hero image with real artwork or in-use visuals, and reorganizing homepage and collection flows by shopper intent. The concept also tightens product page hierarchy by placing shipping and next-steps near Add to Cart, guiding size selection, and using education-focused sections, noting studies that guided collection pages can increase conversion by 22%. The plan targets being battle-tested by October gifting season, starting development as soon as July 10 to be ready around September 10, per the Loom.