video1.0<iframe src="https://www.loom.com/embed/3dcabf55dac142c2ac5c37dcbe57fdb7" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/3dcabf55dac142c2ac5c37dcbe57fdb7-00001.gif576.258In this video, I share my recent experiences with clients and prospects, focusing on the importance of building trust in sales. I discuss how being seen as a trusted advisor can significantly impact effectiveness in reaching customers, closing deals, and building strong relationships. Through storytelling and understanding the customer's perspective, I explain how merging the company's goals with the customer's desires can foster trust. I also highlight the value of having a partner with relevant experience and the ability to overcome challenges. Watch this video to gain insights on building trust and deepening discussions with customers.