video1.0<iframe src="https://www.loom.com/embed/3e6c2ac2b2504c06be4800976e373881" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/3e6c2ac2b2504c06be4800976e373881-e2f3b418a6c5830d.gif877.922This Loom explains steward ownership and why separating economic rights from control can prevent mission drift in purpose driven companies. It contrasts shareholder primacy with steward ownership’s two legally secured principles: self determination through voting rights that cannot be sold or inherited, and purpose orientation where profit cannot be endlessly extracted for private gain while still allowing fair financial returns. The video cites examples of mission drift after private equity or acquisitions, including Komoot, Etsy, and Ben and Jerry’s, and notes steward ownership has roots in companies like Bosch, Zeiss, and Carlsberg and more recent examples such as Patagonia and others. It emphasizes that the timing matters for startups, with the best chance to become steward owned typically before a first major external investment.