video1.0<iframe src="https://www.loom.com/embed/3e8424641f824b92933450a90e90aa2d" frameborder="0" width="1594" height="1195" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>11951594Loomhttps://www.loom.com11951594https://cdn.loom.com/sessions/thumbnails/3e8424641f824b92933450a90e90aa2d-668259e859eed434.gif123.325In this video, I demonstrate how to tailor a page using dynamic text replacement, specifically focusing on the utm_term keyword commonly used in Google SEM ads. I explain how to set a default value and allow all values for this keyword, which will be automatically replaced based on the URL parameter. I walk through the steps of changing a copy element to reflect this keyword, showing how it will look once tested. Let’s get started!