<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/3e96e9731d4c4c16939f772fb71ec602&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/3e96e9731d4c4c16939f772fb71ec602-00001.gif</thumbnail_url><duration>351</duration><title>Understanding the 3 ways HubSpot ties website analytics to contact identity</title><description>There&apos;s one additional way this can happen and that&apos;s using HubSpot&apos;s CMS Membership features - allowing a visitor to log in, and then HubSpot knows _who_ that person is - https://knowledge.hubspot.com/website-pages/require-member-registration-to-access-private-content</description></oembed>