<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/3ecdd0a469f24233b5a6cae8ba88fc41&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/3ecdd0a469f24233b5a6cae8ba88fc41-60d40029caf5eafa.gif</thumbnail_url><duration>85.803</duration><title>ICP Scoring and Routing</title><description>In this demo, I walk you through our ICP scoring and routing process using webhooks from Typeform to capture leads. We enrich the data by finding the company domain and gathering details like employee count, industry, and annual revenue, along with the funding stage. This information helps us generate a basic ICP fit score, which allows us to assign leads to the appropriate sales tiers, such as SDR or AE. Please review the scoring criteria and ensure that any leads you handle are marked as pre-qualified if they meet the necessary standards.</description></oembed>