video1.0<iframe src="https://www.loom.com/embed/3f6a91c526ef459da1ff3e2d7bc30aed" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/3f6a91c526ef459da1ff3e2d7bc30aed-6af8fc331937f9bf.gif163.477This Loom explains how to balance market share goals with return on ad spend using specific ROAS targets. The author notes that while they want competitiveness and more market share, that may require sacrificing some ROAS without going negative. They aim for a ROAS range of about 1.5 to 2, since targeting very high returns like 5 to 6 can reduce volume and lead to lower actual revenue. They emphasize measuring both revenue and ROAS, focusing on enough volume to generate new contacts and nurture them over time.