<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/40256b0a2ae4475e9806bc1e7c8746d3&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/40256b0a2ae4475e9806bc1e7c8746d3-888521f5c539ab66.gif</thumbnail_url><duration>272.077</duration><title>Maximizing Event ROI: The Secret to $2.4 Million in Pipeline 💰</title><description>In this video, I share the exact system we used to generate $2.4 million in pipeline from a two-day event, resulting in 12 meetings booked just 24 hours later. I emphasize the importance of treating every conversation as a potential lead and logging them immediately into your CRM to enhance follow-up efficiency. By utilizing a digital business card, we ensured seamless data exchange and immediate follow-up, which is crucial for conversion. I encourage you to adopt these strategies to maximize your event ROI and avoid the common pitfalls of delayed outreach. Let&apos;s transform how we approach events and turn conversations into opportunities!</description></oembed>