video1.0<iframe src="https://www.loom.com/embed/40ce27f5c8664229b6aa84097887d871" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/40ce27f5c8664229b6aa84097887d871-5c9f793fd9ab26c8.gif156.121This Loom explains a different approach to realtor lead generation that focuses on trust and market-specific branding instead of generic ad spending. The speaker says most realtors have been burned by running the same ads and expecting different results, and emphasizes that the method requires real follow through. It uses custom scripted, branded videos designed for the agent’s market to build trust before outreach and place the agent’s face and company in front of about 50 to 60,000 people monthly. It also targets people actively searching keywords to buy or sell a house and who are in the market.