video1.0<iframe src="https://www.loom.com/embed/40e97db4c81e4af59dd7a2e6cd51b2be" frameborder="0" width="1998" height="1498" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14981998Loomhttps://www.loom.com14981998https://cdn.loom.com/sessions/thumbnails/40e97db4c81e4af59dd7a2e6cd51b2be-6e1fdb9e366870eb.gif2206.701This Loom reviews a website’s conversion issues and outlines a conversion oriented redesign. The reviewer says the main problems are cluttered navigation, an outdated and noisy look, no clear primary conversion goal, competing CTAs, unreadable red and yellow text, missing conversion funnels, and weak product discovery with little filtering or cross sells. They also note a lack of testimonials, customer proof, and purchase confidence elements, plus no detailed product pages and limited guidance on category and artist pages. The proposed direction includes a clearer home page with a primary CTA, organized navigation, featured products, authority building, and redesigned artist, shop, and category pages.