video1.0<iframe src="https://www.loom.com/embed/412b841ad83446b78c97470f00acedbe" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/412b841ad83446b78c97470f00acedbe-cf0a6f13faeb0a54.gif127.07Hi, this is Ayushi. I ran a local campaign for my landscaping client Leetsee, focused on generating consistent, high quality leads at a lower cost. I built and tested lookalike audience campaigns from existing customer data, using website visitors and engaged users, and scaled lookalikes from 1 percent up to 2, 3, and 5 percent to find the most profitable. These trust based targeting campaigns delivered better lead quality and a lower cost per lead. I also continuously tested queries, scaled winning ad sets, and ran retargeting for warm audiences.