<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/415831416fb847f29e8f39e53605886b&quot; frameborder=&quot;0&quot; width=&quot;4096&quot; height=&quot;3072&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>3072</height><width>4096</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>3072</thumbnail_height><thumbnail_width>4096</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/415831416fb847f29e8f39e53605886b-a4d314d18ad0b09c.gif</thumbnail_url><duration>154.887</duration><title>How to Choose Hooks Using Hook Engine</title><description>This Loom explains how to choose and generate effective social media hooks using the Hook Engine by pulling them from the creator’s own content. It advises completing the social analyzer steps first, then copying a winning hook formula from the analyzer report and inserting it into Claude to generate multiple hook options. The tool ranks ideas based on expected performance for reach, connection, conversion, and suggests which ones to test first. It also allows tailoring hooks for specific formats like Instagram carousel, talking head, or B roll, and can generate a full caption with a CTA for a selected hook.</description></oembed>