video1.0<iframe src="https://www.loom.com/embed/4252208d272a465faf80dd5dcb1504c0" frameborder="0" width="962" height="721" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>721962Loomhttps://www.loom.com721962https://cdn.loom.com/sessions/thumbnails/4252208d272a465faf80dd5dcb1504c0-d9daba4c2f1ddc01.gif301.428This Loom focuses on how bot traffic is harming ROAS and how to quickly improve it by blocking bots. The speaker claims bots make up about 51% of ad traffic and just reached 53%, which can pollute conversion data and cause campaigns to optimize for non-humans. They suggest using a quick ROAS audit, including a customized bot audit and free trial to sample your own data, and state that blocking bots takes about 30 minutes to set up. They cite an example where removing 30% bots from a $300,000 budget increases ROAS from 6 to 9, a 48% lift, and estimate significant monthly savings and reinvestment benefits.