video1.0<iframe src="https://www.loom.com/embed/429a01951e57467f9c02988e8d8e6a42" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/429a01951e57467f9c02988e8d8e6a42-e02b0f4566195d61.gif236.775To all my motor coach colleagues, finding the perfect bus driver is challenging. I discuss the pitch placement process, focusing on uniqueness and fit. We explore demographics, psychographics, and the importance of referrals. The driver influencer program is introduced to enhance recruitment quality. Action: Consider implementing influencer marketing for driver recruitment.