video1.0<iframe src="https://www.loom.com/embed/437866c9111b4093b19411b4bf07dfd7" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/437866c9111b4093b19411b4bf07dfd7-130746d137823915.gif166.033333This Loom presents Shabi Hyder’s background and approach to performance-driven creative strategy for scaling ad campaigns. He highlights leading visual asset pipelines and creative strategy on a massive high-budget digital initiative, ensuring creative variations did not suffer from fatigue as spend scaled daily. He focuses on turning customer psychology into winning concepts, including building campaigns from scratch by identifying friction points, storyboarding, and writing fast-paced scripts with a three-second pattern interrupt. He also cites delivering a 3x lift in conversion rates using a blend of traditional editing and advanced generative AI tools, supported by automated tracking pipelines across Canva, Figma, Photoshop, Trello, and Slack.