video1.0<iframe src="https://www.loom.com/embed/44095f93dd444639a773c3f22ef6643c" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/44095f93dd444639a773c3f22ef6643c-4cbc8b15a788e894.gif188.352Twenty years across multiple sectors. Four schools launched from scratch. Here are three things cold-start markets taught me that an established school never could: why the brand opens the door but you have to walk through it, why constraints are the brief, and why infrastructure always comes before activation.