video1.0<iframe src="https://www.loom.com/embed/4569519a0d4340cd8e9e1fd7a8ef42e8" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/4569519a0d4340cd8e9e1fd7a8ef42e8-9dae2f7728215ebb.gif479.8839In this video, I discuss the importance of understanding customer behavior in relation to abandoned carts, using my recent experience with Eric Lyons butchers as a case study. I emphasize that abandonment is often a conscious choice rather than a simple oversight and highlight the need for brands to consider what customers are thinking, feeling, doing, and saying when they abandon their baskets. I encourage you to read my blog, "Designing Email Journeys Using TFDS," for deeper insights into crafting effective abandonment emails. Additionally, I critique the current email strategies that fail to address customer needs and suggest improvements. Please take a moment to reflect on how we can enhance our email communication to better engage our customers.