video1.0<iframe src="https://www.loom.com/embed/480f7e44d5334487b6cadfa9003a5296" frameborder="0" width="1212" height="909" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9091212Loomhttps://www.loom.com9091212https://cdn.loom.com/sessions/thumbnails/480f7e44d5334487b6cadfa9003a5296-00001.gif1477.68In this video, I walk you through how to build a more actionable report structure for your weekly, bi-weekly, or monthly advertising reports. I explain the importance of focusing on specific creatives based on the actions we might take with them. I also discuss the metrics to consider, such as thumbstop ratio, click-through rate, and click to purchase. Additionally, I demonstrate how to segment your ads based on spend and performance goals. No specific action is requested from the viewers in this video.