video1.0<iframe src="https://www.loom.com/embed/4895a2d201354b8f8124574262bdd2d1" frameborder="0" width="1108" height="831" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8311108Loomhttps://www.loom.com8311108https://cdn.loom.com/sessions/thumbnails/4895a2d201354b8f8124574262bdd2d1-ed5b16883db394de.gif91.8285In this video, I walk you through the brand and website we created for Gapfruit, an operating system that disrupts the tech ecosystem. We focused on visuals that convey energy, trust, and ambition, using deep purples and unique illustrations to differentiate Gapfruit from typical tech brands. Our approach included a comprehensive brand audit and a website architecture designed to build trust with our audience, particularly targeting CEOs and engineers. The messaging emphasizes our innovative and ambitious nature, backed by clear principles and success stories. I encourage you to consider how this rebranding can support our sales efforts and enhance trust with our audience.