<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/48b92168eb3443d38f0b97407bf2cafa&quot; frameborder=&quot;0&quot; width=&quot;2560&quot; height=&quot;1920&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1920</height><width>2560</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1920</thumbnail_height><thumbnail_width>2560</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/48b92168eb3443d38f0b97407bf2cafa-45a34498178fab1f.gif</thumbnail_url><duration>300.133</duration><title>What Is Greenwashing and How It Works</title><description>This Loom introduces the Greenified hero page and explains what greenwashing means. Sam, the owner of Greenified, describes the hero page tagline “Cut by the spin, heat by the substance.” He notes the hero page uses a visual video integrated as a background link and then shifts to define greenwashing. The Loom frames greenwashing as when a company presents misleading or exaggerated environmental claims.</description></oembed>