video1.0<iframe src="https://www.loom.com/embed/493dd740a9d34bc2912bc12d140a0ded" frameborder="0" width="2560" height="1920" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>19202560Loomhttps://www.loom.com19202560https://cdn.loom.com/sessions/thumbnails/493dd740a9d34bc2912bc12d140a0ded-d3a4bac5a356cbdc.gif49.5In this video, I discuss the need to broaden our traditional champions program beyond just IT and technical roles to include more representation from the business side. It's crucial to frame cybersecurity discussions in terms of business impact, as that's what truly resonates with stakeholders. For instance, we need to consider how many minutes of downtime we can afford in a given year due to specific risks or threats. By shifting our focus to these business implications, we can change the conversation and make it more relevant. I encourage everyone to think about how we can better integrate these perspectives into our cybersecurity strategies.